Since 2013 Novomine is active in the deployment of digital analytics and conversion rate optimisation solutions. It has helped many Enterprise companies to become a data-driven organisation.
BitPulse supported several organisations in their data-driven transformation challenges by guiding them from vision and strategy to execution and deployment of Digital & UX Analytics and personalisation solutions.
The merger of both complementary teams was the logic next step for founders Giuseppe Sessa (Novomine) and Steven Volders (Bitpulse) to facilitate further growth as a key player in data-driven marketing on the Belgian market.
The combination results in a very strong team with an exceptionally broad experience in Digital & UX Analytics, Conversion Rate Optimisation and Cross-channel personalisation with data management at the heart.
The new company is called nobi and has its headquarters in Brussels.