was born out of the merger of and After multiple succesfull collaborations, Steven Volders, founder of, and Giuseppe Sessa, founder of, decided to join forces.

The combination of both companies results in a very strong team with an exceptionally broad experience in Digital Analytics, UX & Conversion Analytics, Conversion Rate Optimisation and cross-channel personalisation with data management at the heart.

Why “nobi”?

The name “nobi” is not only formed by the first two letters of Novomine and BitPulse, it also means “growth” in Japanese and that is where we stand for!

Our Mission

To empower companies for data-driven growth by guiding them from vision & strategy to implementation and from data-driven insights to activation.

Our Approach

We help companies in their transformation into a data-driven organisation by focusing on our 5P framework:

  1. Purpose: vision, strategy, KPI’s
  2. Processes: the organisation
  3. People: knowledge & culture
  4. Platform: technology and tools
  5. Privacy: user expectations + privacy law’s (e.g. GDPR)

Meet The Team