5 key personalization steps to grow your customer data maturity

Many organizations have mapped out where they want to go regarding customer data and customer engagement. They know true 1-on-1 personalization is the end goal, and that a Customer Data Platform is the right tool for this.

The MarTech landscape in organizations varies, and sometimes businesses already have a CDP solution in place that falls short of their expectations. Its capabilities don’t align with the organization’s customer data and experience ambitions, or the solution isn’t delivering the expected business outcomes.

Leveraging customer data is a path where complexity and business value are growing with every stage. There are several stages of data maturity in terms of CDP adoption and roll-out. It is important to understand the stage your business is in and what the next best actions would be.


What you’ll learn in this webinar

#1 What conversion optimization ambitions you should have at each stage;

#2 How to leverage your customer data to drive the most value out of your personalization activities;

#3 Evolve and move to a more advanced stage;

#4 Map the maturity stages to a testing and personalization program.


Our speakers

Our personalization experts Craig Taylor, Elaine Lorent and Katrien Van Hover will navigate you through the maturity path and will share how to immediately drive value in the stage you are in.

Elaine Lorent

Head of Data Strategy
Elaine spent 8+ years in Media and Digital Analytics, with focus on CDP, DMP and CRM strategies. Elaine has a Master of Science In Integrated Marketing & Analytics from the New York University. Her passion is to help brands leverage their 1st, 2nd & 3rd party data in a meaningful and responsible way, to become fully data-driven organisations.

Craig Taylor

Conversion Rate Optimisation Lead
Craig ran his first AB test way back before CRO was even a thing. Since then,he has become a fan of all things’optimisation’ and now mentors organisations to help get the most out of their own CRO efforts, principally through good methodology and process but always with an eye on what makes sense.

Katrien van Hover

Client Relationship Executive EMEA
Katrien is responsible for both client and partner relationships in EMEA, combined with commercial activities. With her background in corporate companies like banks, she understands their struggles, pace, and overall organization. Katrien’s years of experience in the digital/MarTech space make her an expert on personal and relevant communications between brands and their consumers. It is a great combination that allows her to tailor her thought leadership activities and strive to a customer-centric world backed up by data.


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