How to Convince your Non-marketing Colleagues of the Value of a CDP
There is a common misbelieve that a Customer Data Platform, or so called CDP (read the basics), only serves the
There is a common misbelieve that a Customer Data Platform, or so called CDP (read the basics), only serves the
Nowadays, customers are expecting that their brand experience be frictionless across touchpoints. And let’s be honest, knowing that customer’s data
SubjectConversion Rate Optimisation (CRO) Time to read10mins Intended audienceWith some limited experience of CRO projects within a large organisation with