Demand is still very much alive for DMP – it just depends on your business use case!
First things first: what is a DMP? In the last decade, Data Management Platforms, or so-called DMPs, have been at
First things first: what is a DMP? In the last decade, Data Management Platforms, or so-called DMPs, have been at
How to evolve your customer data strategy to achieve 1-to-1 personalisation Personalization has never been so important! Sure, it comes
Let’s be real, the notion of customer journey has been a thing for quite some time. It slowly became a priority for