Our service offering is focused
on guiding you & your organisation
on strategic, operational & technical challenges
to succeed in working data-driven.
DATA STRATEGY
& COACHING
We help you to clarify your organisation’s vision & ambitions for working data-driven and we support you to define the actions needed to achieve these in a gradual, thought-through approach.
We are using our proprietary 5P framework (Purpose, People, Process, Platform and Privacy), defining the needed intitiatives & projects to gradually mature in all required domains to succeed in working data-driven. As a result, we deliver a report and roadmap with all actionable initiatives based on our recommendations to achieve your vision & ambitions.
This service includes:
Strategic Audit for a Data-Driven Organisation • SMART goals & KPI definition • Customer Journey definition • Capability mapping • Data Governance Audit • Media Management Review
SOLUTION
DESIGN & BUILD
Once ambitions & objectives are clear, it’s key that your data architecture & solution design are defined accordingly. We support your organisation translate your needs into a future proof solution design, in lign with your data & MarTech ecosystem.
We support your teams to evaluate and implement the technology stack following best practices and industry standards – all taking into account your organisation & existing ecosystem of solutions. We help you enrich your customer profiles using data from different parties according to your organizations’ roadmap and business objectives facilitating the optimised journey customers expect nowadays.
This service includes:
Technology & implementation health check • Technical Requirements Assessment • Vendor Evaluation & Selection • Solution Design • Blueprint Development • Solution Implementation • 360° Customer Profiles & Enrichment
ANALYSE &
VISUALISE
Understanding what’s happening and monitor how marketing campaigns are performing within the customer journey is a key fundamental in working data-driven. We create and maintain effective reports and dashboards to monitor your KPI’s.
Our data analysts provide deep-dive analysis or audience modelling to help you better understand your target audience & the customer journey. By providing actionable insights we can support you to optimize your customer’s journey thanks to the power of data.
This service includes:
Reporting & Data Visualisation • Customer Journey Analytics • Deep-Dive Analysis with actionable Insights • Audience Exploration & Segmentation • Predictive modelling (propensity to buy, churn, etc)
DATA DRIVEN
OPTIMISATION
Optimise customer experience and increase conversion rate by delivering targeted content based on hypothesis testing and deliver fully optimised & personalised communication thanks to enriched customer profiles.
We clarify and improve your customer journey by leveraging the right data platforms like DMP, CDP or CRM to orchestrate your users’ experience in a cross-channel environment improving business results.
This service includes:
• A/B or Multivariate Testing • Website and Mobile App Personalisation
• Customer Journey Orchestration • Cross-Channels Optimisation
• Media Mix Optimisation
Analytics Training
Need a customised training or interested in an on-site training?
Contact us and let’s discuss your training needs.
Main solutions we support
We integrated these technologies with many other tech, like:
Web Content Management (Drupal, AEM, Sitecore, OpenText, …)
Consent Management Platforms (OneTrust, custom, …)
Marketing Automation (Salesforce, Adobe Campaign, Selligent)
Advertising platforms (SoMe, DSP’s, …)
CRM systems
Etc
