We provide services in the following domains
Tag Management
Manage and maintain all your marketing scripts in a central Tag Management Solution (TMS) and configure rules to define where each tag needs to fire; without being dependent on IT release cycles to gain agility and fast time to market in your digital marketing.
Digital Analytics
Measure what’s happening on your websites, web- and mobile apps. Analyse general visitor behavior & trends and identify actions for improvement.
Usability/Experience Analytics
Analyse detailed in-page or in-screen behaviour on your web presences through heatmaps, sunbursts, session playback, detailed conversion funnels, etc… Identify why things are happening to optimally prepare for data-driven CRO.
Conversion Rate Optimization
Use quantitative, qualitative and user feedback data to define hypotheses for improvement. Test which actions for improvement actually work. Identify winning versions or combinations to improve crucial components or areas on your web presences driving growth on defined objectives.
Personalisation
Increase visitor interaction, conversion & engagement by personalizing and targeting content based on visitor behavior and demographics.
Data Management
Build rich visitor profiles by combining data from 1st, 2nd and 3th party data. Create and activate audiences for optimized and personalized cross-channel communication based on visitor behaviour and interest.