Using your Existing Customers’ Data for more Efficient Customer Acquisition
We often talk about how a Customer Data Platform, or CDP (read the basics), and 1st party data will help you
What is a Customer Data Platform?
It should not come as a surprise that Data, more specifically customer data, has gained a central place in most businesses
Business Value of Synching your Digital Data with the Offline World
With consumer’s expectations growing faster than ever, many brands are taking the steps of offering a consistent guest experiences between
5 Key Steps to Create the Company Culture you need for your Data-Driven Vision
More and more companies nowadays have the desire to lead with a data-driven vision. Done well, this needs more than
How to Convince your Non-marketing Colleagues of the Value of a CDP
There is a common misbelieve that a Customer Data Platform, or so called CDP (read the basics), only serves the
Three Simple Strategies to Quickly Win with your CDP
Nowadays, customers are expecting that their brand experience be frictionless across touchpoints. And let’s be honest, knowing that customer’s data