Demand is still very much alive for DMP – it just depends on your business use case!
First things first: what is a DMP? In the last decade, Data Management Platforms, or so-called DMPs, have been at
Your Roadmap to Data-driven CRO & Personalization
How to evolve your customer data strategy to achieve 1-to-1 personalisation Personalization has never been so important! Sure, it comes
5 key personalization steps to grow your customer data maturity
Many organizations have mapped out where they want to go regarding customer data and customer engagement. They know true 1-on-1
What the heck is Customer Journey Analytics?
Let’s be real, the notion of customer journey has been a thing for quite some time. It slowly became a priority for
E-Book: Why are organisations forced to take control of their customer data?
The past year was quite a bumpy ride for customer data management. A wide range of changes affected our industry
How to Survive in a Privacy-First World
Over the past few years, Data Privacy has taken a central stage not only for Marketing but also for larger
Using your Existing Customers’ Data for more Efficient Customer Acquisition
We often talk about how a Customer Data Platform, or CDP (read the basics), and 1st party data will help you
What is a Customer Data Platform?
It should not come as a surprise that Data, more specifically customer data, has gained a central place in most businesses
Business Value of Synching your Digital Data with the Offline World
With consumer’s expectations growing faster than ever, many brands are taking the steps of offering a consistent guest experiences between
5 Key Steps to Create the Company Culture you need for your Data-Driven Vision
More and more companies nowadays have the desire to lead with a data-driven vision. Done well, this needs more than