Demand is still very much alive for DMP – it just depends on your business use case!
First things first: what is a DMP? In the last decade, Data Management Platforms, or so-called DMPs, have been at
First things first: what is a DMP? In the last decade, Data Management Platforms, or so-called DMPs, have been at
How to evolve your customer data strategy to achieve 1-to-1 personalisation Personalization has never been so important! Sure, it comes
Many organizations have mapped out where they want to go regarding customer data and customer engagement. They know true 1-on-1
Let’s be real, the notion of customer journey has been a thing for quite some time. It slowly became a priority for
The past year was quite a bumpy ride for customer data management. A wide range of changes affected our industry
Over the past few years, Data Privacy has taken a central stage not only for Marketing but also for larger
We often talk about how a Customer Data Platform, or CDP (read the basics), and 1st party data will help you
It should not come as a surprise that Data, more specifically customer data, has gained a central place in most businesses
With consumer’s expectations growing faster than ever, many brands are taking the steps of offering a consistent guest experiences between
More and more companies nowadays have the desire to lead with a data-driven vision. Done well, this needs more than